The core issue is that marketers today use modern lead generation & marketing automation practices that rely on rich data to segment their prospects and personalized marketing campaigns. Gathering data on key qualification criterion for a target segment is central to this approach and is a constant challenge as you launch new campaigns; enter new markets, re-targeted existing solutions and much more.
Our Survey & Customer Profiling services help our client’s gather sales intelligence and qualification data on their target audience with our specialized research-as-a-service approach where we interview deep-rooted contacts at target to build profiles based on your specific requirements. We apply our sales research best practices to call and speak with several core contacts to build profiles. There are multiple levels of quality assurance processes to ensure that each profile that you receive from us is guaranteed to give you the information that you need, accurately.
Customer profiling provides our clients with a highly informed and strategic platform to market, and sell, at mature level with confidence. Utilizing a blend of desk research and telephone communication we develop a detailed understanding of the prospects business and key areas for investment, as well as defining the dynamics in buying and the thinking behind their buying decision. Our approach is focused on building a picture of your prospects, their needs and future strategy, then leveraging this to promote your business and products.
We work closely with our client’s Account Managers to enable them to seamlessly engage with the right people, fully empowered with the relevant background information, and with confidence that the prospect has a relevant project and wishes to engage in further discussions.
- Data that is prospecting ready
- Gives you intelligence about your target audience; your business is ready to take decisions
- Creates a strong control & understanding of your market segment